UAE Leads the Way as Gateway for Franchising in the MENA Region

UAE Leads the Way as Gateway for Franchising in the MENA Region

It is clearly observable that MENA consumers has always been brand- conscious and unrelenting in their pursuit for everything new and innovative, and as a result, the franchising industry in the MENA region is witnessing a great boom, including the Food and Beverage (F&B) sector which seems to be in high demand during the past couple of years.

In the GCC, retail, hospitality and food and beverage sectors have experienced significant growth in recent years. Some reports mentioned that the affluent consumer base and business-friendly environment in the member states of the Gulf Cooperation Council proves a particularly attractive destination in the Middle East region.

It is also obvious that local entrepreneurs are very keen to record new success stories in this industry through presenting new funky yet healthy F&B concepts, such as: Under500, Urban Bites, and Skinny Genie, which are new restaurants and cafes with innovative and genuine menus and services that were recently launched in the UAE and succeeded in attracting enormous number of customers in a very limited period of time.
UAE News 247
Eye of Riyadh
Eye of Dubai

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