Carl Reader is chairman at multi-award winning franchise accounting firm d&t and author of The Franchising Handbook. ​He has previously served as Affiliate Chair and Board Member at the British Franchise Association. Carl has spoken to global franchising audiences about best practice in franchising, and has worked with countless household name brands. He has been recognised as one of the ’20 faces of franchising’ by What Franchise magazine, is a judge of many industry awards, and regularly contributes to the trade press.

Since May 1999, Giuseppe has been covering different positions at MBE: Store Manager, Supervisor and Retail Network Manager in Spain, being the last one Country Manager for MBE Italy. Thanks to this experience he got the opportunity to know very well the business in different areas and 2 countries: Italy and Spain. Since April 2016 he is responsible for expanding MBE to further countries where the brand is not represented yet and supporting the development of the Master Licensees that run them.

Carlos is a 25+ years veteran and international expert in the franchising sector. He has served in some of the most renowned leading multinational companies in various industries from food to personal services, with brands such as McDonald´s, Yum! Brands (mother company of Pizza Hut, KFC and Taco Bell), Dunkin Brands (Dunkin Donuts and Baskin Robbins), Pressto and Orangetheory Fitness, before joining Jeff, where he currently has the role of Vice-president of Enterprise. With a strong business development and operations background, throughout his career, Carlos has been directly responsible for the development of more than 2,000 unit openings, the acquisition of over 300 new franchise partners and innumerable new market openings worldwide.